Kezia Jungco

Kezia is a staff writer for eWEEK, covering topics such as CRM software, artificial intelligence, data analytics, data management, and sales technology. She has contributed to various publications, including Selling Signals and Datamation. Before joining eWEEK, she taught qualitative and quantitative research and academic writing to high school students and wrote industry-specific articles for B2B and B2C audiences as a freelance writer. She holds a B.S. in Development Communication with a specialty in Development Journalism from the University of the Philippines Los Baños. In her free time, Kezia enjoys journaling, watching slice-of-life Asian dramas, and playing with her dogs, Hotdog, Sushi, and Bacon.

AI Personalization Marketing: The Future of Customized Advertising

With AI-powered personalization, marketers can deliver tailored experiences directly to customers that build engagement and improve loyalty and retention.

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