Due to the COVID-19 pandemic, enterprises around the globe are struggling to rebalance their priorities and grow revenue. Buying patterns are changing; consumers have had to tighten their belts;...
Houston-based BMC Software, a $2 billion maker of distributed, cloud and mainframe software, announced this week that it will acquire Detroit-based Compuware, a $600 million-plus maker of mainframe software,...
With AI-powered personalization, marketers can deliver tailored experiences directly to customers that build engagement and improve loyalty and retention.
Using artificial intelligence (AI) in content marketing can help you build highly targeted, data-driven marketing content that introduces new levels of efficiency, accuracy, and...
Artificial intelligence can make your sales prospecting efforts both more efficient and more effective, but success depends upon the quality of the prompts you create to guide it.